You may not think about cat care from a natural or holistic standpoint, but here's how I think of it. I choose organic, real food for myself and my family because I know it's what our bodies are designed to eat...and I know giving our bodies whole, quality foods in a toxic overburdened modern world is the best choice to help keep us healthy and strong. So...I carry that over when making choices for my fur baby. Cats are carnivores. They are not designed to eat highly processed grains and byprodu