We're firm believers that 'done is better than perfect' and 'something is better than nothing,' however, if you're planning to make an impact with social media, let's start by understanding what kind of goal you should set for company! It isn't as easy as saying "I want to get more customers." (If it were, we wouldn't have a job 😉). You CAN achieve whatever goal you have for social media, but in order to do that, you need to determine WHT goal you're trying to accomplish first, and lay out a road map to exactly how you plan on reaching that goal. ...You're posting every day ...You're watching your following count slowly tick up ...You know you should be on stories or give reels a try None of that matters if you don't know WHY you're doing these things an
