If we lived in a world without small business, all we would have is big companies and chain stores, and they would hold a lot of power over what is available to us. The beauty of small business is that it brings greater choice, diversity and experience. Small business in a way helps us be more of who we are. We are not dictated by trends and what the mass market wants. We can have coffee at a little coffee shop filled with books and cats if that was out thing. We can buy handmade one of a kind item