Writing and writing well is an art by itself and when you make the lettering special by using art, then it really becomes a fine art. In the olden days when people had no access to printing devices that could mass-produce the written word, writing letters beautifully was a highly sought after skill that only the royalty could afford to pay. It would take days on end if not months or years for one book to be written ornately with a lot of effort and care. In fact, lettering art that was done by hand in those days can almost be likened to inlay art work – intricate and interesting. Today we are lucky to have access to the written word in many forms that are not so exclusive or expensive.