As mayor of San Francisco from 2003-2011, the youngest elected to the position in a century, Newsom implemented the Health Choices Plan, providing universal health care for poor and uninsured city residents, and signed one of the country’s first menu-labeling laws, making chain restaurants prominently display nutritional information on their menus. In 2009, Newsom received the Leadership for Healthy Communities Award, along with New York’s Mayor Michael Bloomberg, for making healthy-food and physical-activity options more accessible to children and families. In 2013, Newsom published Citizenville, a book about ordinary citizens using technological tools to reshape the government into a modern, digital-based democracy, which reflects his ideas about the necessity of a modernized, innovative government structure.