Snapchat gives you as the user an opportunity to be as authentic with your audience as possible via social media. And for businesses who covet the millennial demographic, that feeling of authenticity is exactly what you should seek to create. Whether you're a brand or an individual, Snapchat allows you to give your audience a chance to connect with you on the most true-to-life social network out there. The Snap world is not the place for perfectly-worded tweets or glamorous VSCO selfies.