If you are like most aspiring authors, you may just want to write. However (like most authors), you'll soon realize that when you decide to self-publish your work, you become the CEO of your own startup – the business of writing, producing, and publishing your own books. And to do so successfully, you need a plan. In this post, my friend and fellow author, Laini Giles, shares her self-publishing plan for success. It’s hard when you’re a writer and you have no idea what to do with your books, other than write them. The whole marketing business is a big