The entire beauty world lost its head yesterday when Blake Lively stepped onto the 2014 Cannes Film Festival opening red carpet with a simple braided ponytail hairstyle. What's so special about it, you ask? Well, honestly nothing. It's just a long messy braid. But somehow all the elements—just how high it was on her head, the exact amount of messiness that kept it from looking too young for her, the strategic unevenness of the plaiting work—came together to create something epic. I really feel it has a lot to do with the fact that it's purposely not perfect. There's a very calculated bit of quirkiness there. And it's stunning. Truly. Now you see why everyone freaked out over it.