This post is my second in the little series I am doing on brands that I am discovering that are completely cruelty free. As I have been shocked to discover, all is not what it seems when it comes to the beauty industry, and some brands that I thought were kind to animals, well, just arnt! You can catch up with the first post in the series just here if you fancy, My Cruelty Free Quest So, I am having a great time scouring the internet on my quest to discover ethical, cruelty free brands, and am reporting back to you, like the good little beauty blogger I am. At your service as ever…. A bit about the brand; Inika Organic are Australian owned, and started in 2006 in Sydney (my home for a few years). The company, founded by husband and wife team, was born when they decided to remove toxic and unhealthy chemicals from their lives, home and diet, but struggled to find alternatives when it came to make up. Much researching was done, and Inika was launched and has gone on to be a worldwide, award winning brand. I will be honest here and say that I […]
