Backstage at a recent political event, a young professional woman leaned in and asked me if I had heard that Jordan Peterson was coming to town. “I already bought my ticket,” she whispered excitedly. Just days before, another young mom friend, a stay-at-home mom, told me she couldn’t figure out which of Peterson’s books to buy first. Yet another young mom friend shares on Facebook seemingly every story that bears Peterson’s name. While Canadian professor and YouTube sensation Jordan Peterson is often framed as a media