One of the biggest traps a marketing writer can fall into is confusing features vs. benefits. Often when selling a product or service, copywriters merely present a list of features--and that's simply not enough to make a sale. Both features and benefits are equally important for effective advertising copy, but at the end of the day, it will be the benefits that give you the best advantages for converting customers. The difference between benefits vs. features Features are defined as surface statements about your product, such as what it can do, its dimensions and specs and so on. Benefits, by