My husband is OBSESSED with finding killer dinner recipes on Pinterest. He spends at least a couple of hours a week searching for the best flank steak marinate or authentic Spanish rice recipe — And that is the ONLY reason he uses Pinterest. Here’s the thing, Pinterest isn’t a social media platform. Not in the traditional sense anyway — it’s more like a visual Google. Pinterest users are *very* intentional about their searches, which is why keywords are so crucial for getting your Pin in front of the people looking for your content. Search Engine Optimization (SEO) is more important on Pinterest than on any other social media platform. Keyword research is more challenging and time-consuming for website copy and blog posts, but it’s much easier on Pinterest because you can perfor