This is easily the hardest part of brand storytelling. The slides have the step-by-step brand story marketing guide. BUT I thought it would be helpful to see an example of how the content prompts fuel the copy for an Instagram caption. The hero's journey typically begins with a regular person who is faced with an evil foe or a challenge. With the help of a wise mentor, the person overcomes the obstacle and emerges as a hero. Below an example using brand storytelling in marketing: Stacey (relatable hero) is a young mother of two, who is also finishing up her undergraduate degree. She is having trouble managing time (conflict/evil foe) with her classes, family, and work, so she decides to sign up for an online course in time management (helpful tool/mentor). Stacy realized she had