LACOSTE L!VE debuts its 1st Pop-Up shop at the annual Desert Pool Party April 2012, a private event celebrating the Coachella Music Festival in Thermal, California. The interactive, eco-friendly “container” store will the contemporary sub-brand LACOSTE L!VE featuring men’s and women’s apparel, an interactive listening station, and cotton candy that color-coordinates with LACOSTE’s classic L.12.12 polos.. the MOBILE boutique […]
