What is an SEO Friendly URL? An SEO Friendly URLs contain keywords that explain easily to readers and search engines what the page or post is about. An example of a SEO friendly URL: http://sugarandcode.com/blog/install-wordpress An example of a non-SEO friendly URL: http://sugarandcode.com/blog /?p=10467 How To Set Your URL Structure In WordPress 1. Navigate to “Settings” then