Sisterhood is a new vacation-inspired destination in Australia’s southernmost city. Inspired by a recent trip to Tulum where food, design and community are at the forefront of its tranquillity and charm, we developed the brand identity in unison with the interiors to appeal to the local community. We created a simple but distinct identity reflecting the next generation of restauranteurs with the community at heart. The logo expresses the bonds of friendships and relationships, and the brand language has playful messages of positive reinforcement.