When you see the fast fashion giant Zara proudly selling “Dude With Sign” shirts for their summer collection, you know the Dude has gone mainstream. And how couldn’t he? With a whopping 7.5 million followers, New Yorker Seth Phillips has gained a cult following for his truth bombs that protest anything from loud engines, phones that shatter easily, “x” in espresso, and other very specific, small things that add up to our daily lives.