Company Profile is an initiative by StartupTalky to publish verified information on different startups and organizations. The content in this post has been approved by Zivame. With male employees wandering around, confused salesgirls, and an air of shame surrounding the process, buying bras in India appears indeed agonizing for women. Zivame was started in 2011 to allow women to shop for intimate apparel without fear of being judged. When Richa Kar, the creator of the online lingerie store Ziv