Many companies and B2B marketers are currently utilizing automation platforms to improve efficiency and streamline their business processes. One of the most popular automation companies is Zapier, which allows users to integrate the web applications they use. Zapier was founded in 2011 by Wade Foster, Bryan Helmig, and Mike Knoop as part of the first Startup Weekend event in Columbia, Missouri. Zapier is a platform that allows users to automate tasks and workflows between different web applicat