Whether you’re selling a product, pushing for new legislation or simply trying to recruit for a new program, your campaign definitely needs to have a strategy for getting into the news. And here's why: [Related] Client Placement: Rochester Reacts to Landmark Civil Rights Case Bigger reach: Think about a hilarious commercial that you've seen recently. Did you actually see it on TV or did you see it while reading an article about it? Although not as huge as it once was, news still has a huge reach