Ok, so some of you (a lot of you) read my previous blog post, INSIDE THE FASHION INDUSTRY - Developing Your Branding Deck, and decided to ask about how to create your brand’s tagline. As always, here I am with answers and tips for you. But this time will be a little different. This time, there is no answer. Your brand tagline should be something that comes to you naturally and, most importantly, it needs to be expressing the lifestyle/cause your brand is supporting, instead of focusing on the pr