The consumer market is different now, and so as the B2B marketplace. People and businesses like to have a one-stop-shopping experience for all things which they want under one roof. You can see the e-commerce B2C portals like Amazon, for example, where you can get anything anytime at a few clicks. The case is not different in terms of business applications, too, where the users and developers also like to have this one-stop-shop experience. However, even though there is a need for it, there had not been such an all-inclusive technology in terms of technical business administration until Salesforce introduced its application.