10 Fabric Jelly Roll Projects to Get Your Creative Juices Flowing I love jelly rolls - both the food and the fabric varieties, but in this case I'm referring to the fabric version. Jelly rolls were created by a company called Moda. Other companies create them too, but you will find that they won't call them jelly rolls since that name belongs to Moda. Either way, jelly rolls are simply strips of pre-cut 2½' x 42' bits of fabric and you usually get around 40 strips in the pack. Pre-cut means that you don't have to sit there slicing up