The brands to support for years to come. Have you ever seen a new, cutting-edge beauty product or ingredient take over social media? Chances are, an Asian-owned beauty brand did it first. From 10-step routines to Ayurvedic adaptogens, Asian-owned skincare, makeup, and haircare brands continuously elevate the beauty industry, introduce science-backed (and just plain cool) ingredients to consumers, and create new dialog around how we all take care of our bodies. Below, just 17 of the Asian-owned