Laura Bates, the founder of the Everyday Sexism Project, says that it seems to be increasingly difficult to talk about sexism, equality, and women's rights in a society that perceives to have achieved gender equality. "In this 'liberal', 'modern' age, to complain about everyday sexism or suggest that you are unhappy about the way in which women are portrayed and perceived renders you likely to be labeled 'uptight', 'prudish', a 'militant feminist', or a 'bra burner,'" she explained.