Oil powered with no ammonia permanent hair color Olia shade 6 1/2.3 Lightest Golden Brown is our lightest brown shade with brilliant golden tones that sits between 6.3 Light Golden Blonde and our dark blonde shades that provides 100% gray coverage to achieve vivid, radiant long lasting color for all hair textures Best for anyone with natural hair between dark blonde and dark brown Ammonia free permanent hair color made with a 60% oil blend with natural flower oils to help reverse roughness and dullness to deliver brilliant color and visibly healthier hair that’s hydrated, silky, and up to 3x shinier (than uncolored, unwashed hair) Ammonia Free, Paraben Free, Silicone Free and Phthalates Free Leaping Bunny certified, Cruelty Free and Vegan