Konstantin Bogomolov is a talented image-designer and artist from Riga, Latvia. He owns a beauty school where he invites all kinds of women to be his models, from students to pensioners. With the help of his students he creates miracles. Konstantin uses his knowledge of psychology to do more than just makeovers; he creates a whole new image, based on the profession and personality of each woman. He helps his subjects to feel much more womanly, confident and self-aware.