Bayer Aspirin & Cafiaspirin: Boss's jokes Advertising Agency: Almap BBDO, Brazil Executive Creative Director: Marcello Serpa Creative Directors: Luiz Sanches, Dulcídio Caldeira Copywriter: Marco Giannelli (pernil) Art director: Ary Nogueira Advertiser’s supervisor: Maria Luiza Dias Typographer: José Roberto Bezerra