Combining a homely tone of family get-togethers with a contemporary aesthetic edge, the welcoming identity for local eatery Papabou, designed by Geneva-based studio TUK, exemplifies the expertise and the simplicity behind the cuisine they serve. Keeping things close to home, with the restaurant’s name deriving from the founder’s nickname for their grandfather, Papabou is earnest and confident in its uncompromising intentions. Authentic, quality food, made simple. Likewise, TUK’s subsequent identity channels this spirited attitude, ridding the brand of anything superfluous; beginning with its playful logomark, courtesy of Benoît Bodhuin’s Pimpit typeface.