Search engine optimization is a big topic that can easily trip you up. It definitely threw me for a loop! I was never quite sure what to do, where to place keywords, or how long my posts should be. Sound familiar? It's hard to know how crazy you need to get with SEO. So if just hearing the word makes you feel flustered and overwhelmed, don't worry. I'm going to clear up any confusion you may have around it right now! For starters, on-page SEO is just a fancy way of saying Let's create content that people want to read.