Copywriting is all about psychology, and getting into the minds of the reader to convince them to take action. Think about how difficult it is to convince yourself to take fun actions - like getting off the couch and fixing a bowl of ice cream. If it’s that difficult for you to convince yourself to do something you want, imagine how difficult it is to convince someone else to do something that they don’t yet know they want.Copywriting isn’t a job that everybody can do, and a lot of training is needed to do it well. If you’re thinking about taking your freelance career in the direction of copywriting, check out my intro to copywriting questions here.