Lloyd as a marque name only entered mass-production of cars and light trucks in 1950 with the company becoming Lloyd Motoren Werke GmbH – still in Bremen. The very first cars (the Lloyd 300) were wood and fabric bodied with steel construction taking over gradually between 1953 and 1954 (Lloyd 400). The parent company failed in 1961 but cars were still made up to 1963. By this time, the LP 900 was named "Borgward Arabella" instead of "Lloyd Arabella". (Wikipedia) - - - Der Lloyd Arabella, in höherer Ausstattung Borgward Arabella, war ein Wagen der unteren Mittelklasse, den die zur Borgwardgruppe gehörende Lloyd Motorenwerke G.m.b.H. Bremen von 1959 bis 1963 baute. Sie war das erste (und einzige) Auto von Lloyd mit einem Vierzylindermotor und sollte den Hersteller über die Kleinwagenklasse hinausführen. (Wikipedia)
