Western society is full of double standards when it comes to men, women and their gender roles. London-based photographer Ben Hopper, however, has taken a small step towards dealing with some of these problems by creating a simple and elegant photo series that turns our ideas of feminine body hair and beauty upside down. For this photo series, which is fittingly called “Natural Beauty,” Hopper challenged the idea that hairy women are in any way unattractive or unhygienic.