This article explores three common traps that managers fall into when measuring their strategy’s performance and explains how to avoid them. The first trap is when the strategic framework and measurement system don’t align. To fix it, you must organize both around key stakeholders. The second trap is when companies measure what they do rather than what they achieve. To fix this, focus on stakeholder outcomes. The third trap is a lack of focus. To fix it, cascade rather than amalgamate your metrics.
