Central Thailand, particularly the area between Ratchaburi and Bangkok, is full of floating markets. This region historically relied on rivers and canals for moving merchandise, and selling it right on the water made sense. Yet, most tourists have only heard of one gathering on weekends in Damnoen Saduak. Why? Well, partly, it is the mysterious self-sustaining popularity principle seemingly driving all modern commerce, including mass tourism. Partly, because of all those aquatic food courts and souvenir bazaars, Damnoen Saduak is the last one that actually sells some agricultural products. Mainly fruits, of course, since most clients are tourists, unlikely to buy raw tofu or bitter green gourds. It is a classic attraction, and it can be quite spectacular, but do not expect an authentic experience: the days of riverine trade are gone, and the nearest real floating markets are in Kalimantan and Kashmir.