The past couple of weeks at SALA have seen a a flurry of activity from a project we designed in conjunction with Canoe Bay called ESCAPE. This project has received an overwhelming amount of press from social media to The Huffington Post. This has all arrived at a pace that neither the client nor the designer ever expected. SALA has been in the residential architecture market for over 30 years and has designed thousands of successful projects, however few gain this sort of attention. The question that’s been on our minds lately is why do specific projects like ESCAPE capture such rapid public attention. What specifics about these selections evoke such...