You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal. You gotta communicate to sell, but you’re no Don Draper copywriter or master wordsmith -- and when you tip-toe towards persuasive communication for your calligraphy, photography, or other creative entrepreneurial pursuits, it comes off either robotic and impersonal.