The House on the Rock began in 1945 when a man named Alex Jordan had a towering goal: to build a retreat as awe-inspiring as the view from the rock upon which the House would eventually be built. What took shape on and around Deer Shelter Rock is a truly remarkable achievement. The House was only the beginning. In the years that followed, Alex expanded his vision beyond the House and collected and built on a massive scale. In the end he had created the world-renowned attraction known as The House on the Rock.