Our logo on this premium black sweatshirt is inspired by the fact that it's impossible to find two snowflakes that are the same. For this reason, we believe that the snowflake perfectly represents the philosophy of our street art and graffiti inspired brand for weirdos, outsiders, and misfits.The detail of the differently colored inverted 'e' lying within our logo highlights the message we strive to communicate.Your uniqueness is your strength and your greatest gift to the world.