WHY THE KETO DIET: Why burn carbs for energy when you can burn fat for energy? By cutting carbs and sugar out of your diet your body starts burning fat for fuel. The goal is to get your body into a state of ketosis which is when your body uses fat as a primary fuel source, instead of using carbohydrates. WHAT IS BHB KETONES: Unlike energy created from carbs and glucose, BHB is a clean, efficient and stable form of energy. We include BHB Ketones in our Keto Shred so you body has the clean energy it needs while on a keto diet. BENEFITS OF KETO SHRED: When starting the keto diet people may experience mental cloudiness, fatigue and cravings for carbs. Keto Shred helps your body burn fat faster and gives you a sufficient energy boost when your feeling fatigued.