The idea of new STM identity is based on the act of constructing and playing with toys (strokes). Similar to when children have toys, they can create numerous variations of games. I made 50 different illustrations of toys, which became the main element of the style. Along with illustrations, the second important part of visual identity are colors. They were chosen pretty close to each other by palette and almost of a similar tone. This was with a reference to old-styled posters and comics.