Spending time on social media without a social media strategy is a lot like going to the grocery store on an empty stomach. Without a list (a plan) you’ll most likely wander aimlessly down the aisles grabbing whatever looks good, calories and nutrition be darned. It’s the same with your social media marketing plan. Without a strategy you’re most likely throwing ideas against the wall, hoping something will stick. This willy-nilly process leads to time sucks such as reading and responding to every post, following links posted by friends and generally following every shiny object on the screen in front...