"We live in Singapore - one of the most materialistic and consumeristic societies on the planet. Often, people get into meaningless competitions to see who can display more material wealth. This isn’t always good for people's financial stability. We managed to save quite a bit of money by resisting peer pressure and living below (not above, nor within, below) our means. We thought if people could see that doing this had its benefits, they’d be more open to trying this out," the duo explained the intention behind the comic.