Affiliate ManagementThe relationship between advertiser, publisher and customer lies at the bottom of affiliate marketing. Affiliate Marketing is the term used to describe a form of online advertising which consists of rewarding an affiliate for referring a visitor or rewarding a customer for performing a desired action, such as making a purchase or subscribing to a newsletter. In a way, Affiliate Marketing can be regarded as free publicity for your page—a network of related websites directing customers to purchase from yours. Affiliate campaigns have the best results when they are combined with Search Engine Optimization (SEO), Pay Per Click (PPC)