This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
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Brand Strategy Basics Branding your business can be overwhelming, we’ve all been there. Where to begin? How to begin? In this post, I want to eliminate the branding overwhelm for you. The best way to approach branding your business is to think of it as a progressive journey. What you start with will progress and…
Brand storytelling is so much more than just how your brand was started, it’s the everyday micro-stories you share on social media and via email marketing. If you’re looking for examples of brand storytelling I’m sharing five examples you can start with today.
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After working with over 40 small businesses to bring their brands to life, there are a few important lessons to know before embarking on developing your own brand. Consider this a quick crash course on branding your business with purpose. 1. DON’T have just one logo → DO have a range of logos One single logo won’t do your business any favours. Consider all of the various places your logo will need to exist. Sometimes it’s a shallow but wide website header, other times it's a tiny app icon. Havin
A working plan to help freelancers, consultants and professionals to define the key points of their personal marketing plan. 10 questions and basic choices to define your personal plan. Four guiding principles for the answers: consistency, be distinctive, credible and sustainable. There is no magic formula! Look at my post marketingpersonale.blogspot.com/2010/04/marketing-persona... Send a direct message at twitter.com/steprincipato
Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.
Personal brand website for our client, Sally Hogshead, NY Times bestselling author, Hall of Fame Speaker, and Brand Guru Your personal brand is a representation of you that others are presented with when they look for you online, be it through video, social media content, as well as the image that you choose to project in face-to-face interactions. In this article, we will cover:1. What is a personal brand 2. Why do you need your own personal brand 3. How to build your personal brand's online p
Brand archetypes are a powerful tool that brand strategists, graphic designers, brand designers, and marketers use to create messaging and marketing that connects with audiences, customers, and clients. Using marketing archetypes or personality archetypes gives online business owners and entrepreneu
The days of direct selling are over, and emotional branding is the star of the show. We dive into the power of branding and how you can harness it for your business.
Visit the archetype directory for a brief overview of each of the twelve archetypal personas. Take the free archetype quiz and get to know yourself and others better.
“I want to post online, but how can I be sure it’ll resonate with my customers? It hasn’t in the past.” Ever feel like your content just isn't hitting the right notes with your audience? You’re in the right place. Many of us have poured our hearts into our posts, emails, episodes, and web copy… o
Get over 25 free online marketing courses for bloggers and entrepreneurs to learn how to start a blog, build a list and grow a business online.
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Do you want to elevate your small business to new heights in the competitive market? Our comprehensive Competitor Analysis Template is the ultimate tool to sharpen your business strategy, enhance branding, and fine-tune your marketing and pricing tactics. This fully editable PDF design simplifies the complex task of competitor research, helping you identify key parameters like who your competitors are, the products/services they offer, their pricing strategies, and their past, current, and future trends. Invest in the success of your small business – purchase, download, customize, and witness the transformative impact on your market presence. To get the best outcomes from your competitor research, you need to identify baselines (parameters) for comparison such as: Who are your competitors? What products/services do they offer? What is their pricing? What is your competitors strategy? What are their past, current, and future trends ? Print and use this FULLY editable template to differentiate your business and present your products and services as the best on the market. Fill out this printable Competitor Analysis template, save it, and use it. Don't forget to come back to your analysis regularly and review. You can return every quarter, six months, or year, to account for changes in competitors’ strategy and update as new competitors arrive on the scene. Always look for ways to give your business and its products/services a competitive edge in the market. The blank FULLY EDITABLE pdf design allows you to completely customize your Competitor Analysis template and allows for unlimited prints so that you can continue to develop your business more effectively! All of the key information in one sheet! Purchase once, download and save to your computer, then print as often as you need. This PDF features: ☑ Competitor Analysis Guideline and Template ☑ Bold simple text ☑ Unique high quality design Focus on business and let the template do the analysis! This editable template has everything that you need to identify areas where you can do as good or better than your competition. ☑ Competitor Analysis Template ☑ Editable template ☑ 100% customizable in Canva with your brand colors, fonts, preferences etc. ☑ Use with free or pro version of Canva ★ ★ ★ Please note, this is a digital product, NO physical item will be shipped. Due to variations in monitor calibration, the colors of the printed item may vary slightly from what you see on your screen. ★ ★ ★ HOW IT WORKS: 1. Add this listing to your cart by clicking “Add to Cart” and purchase item. 2. Your file (s) will be available to download once the payment is confirmed. 3. After your payment is confirmed you can download your item. 4. Enjoy using this for your business requirements! ★ For more information on downloading a digital item: https://help.etsy.com/hc/en-us/articles/115013328108-How-to-Download-a-Digital-Item?segment=shopping All files are digital only and nothing physical will be mailed to you.
Global Strategy Local Strategy Company Analysis Brand Positioning CBBE We identified the competitors of Louis Vuitton to be Hermès International SA and Gucci. The reason for this selection is bec…
Have you locked in on your brand voice? If you haven't, learn how to craft one that captures your brand's personality and tone.
Learn the key elements of a marketing plan, access templates to get started, and get tips on how to build an effective plan.
What is B2B marketing? Learn everything you need to know about business to business marketing in this guide including best practices & strategies for 2024!