After working with over 40 small businesses to bring their brands to life, there are a few important lessons to know before embarking on developing your own brand. Consider this a quick crash course on branding your business with purpose. 1. DON’T have just one logo → DO have a range of logos One single logo won’t do your business any favours. Consider all of the various places your logo will need to exist. Sometimes it’s a shallow but wide website header, other times it's a tiny app icon. Havin