Are you in the process of creating a brand strategy for your business? Want to learn the questions you need to answer to guide your marketing campaigns?
Instead of jumping to the visuals, this is the first thing you need to do when branding your business.
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You're ready to get your business off the ground, but those early steps can feel like trying to find the light switch in a dark room…
Which brings us full circle to the importance of having a brand strategy for your business. And you're in luck because this post will walk you through an
Brand Strategy Basics Branding your business can be overwhelming, we’ve all been there. Where to begin? How to begin? In this post, I want to eliminate the branding overwhelm for you. The best way to approach branding your business is to think of it as a progressive journey. What you start with will progress and…
Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q
Dive into what is brand strategy & how it uniquely impacts your business. Discover its difference from business strategy and transform your brand today!
Defining brand can be confusing and overwhelming. We use this brand formula (clarity + personality + connection) to take the mystery out of what is a brand.
By telling a compelling brand story and using emotional marketing to connect with customers, you can create a memorable brand experience that differentiates your brand from its competitors. In this article, we'll be exploring the importance of brand storytelling, emotional marketing, and how combining these strategies can help you connect with customers on a deeper level to build a strong brand.
“Why does branding my business have to feel so fake and marketing-y?” Many first-time entrepreneurs notice pretty quickly that a lot of branding is fake, manipulative, or just about appearances… In a world where everyone's selling, branding your business can feel like an exercise in trickery. Bu
Written by Laura Jane Boast
Build a brand strategy that works with our step-by-step guide to identify your brand's beliefs, voice, messaging, visual identity, and more.
Moscovita Studio created this comprehensive set of brand strategy frameworks as fully customizable Canva templates. Moscovita is an independent creative
Together we will dive into what brand trust is, why it's so important for your small business and four ways to build trust over time.
Branding is an essential aspect of any business. To help set you off on the right foot, we've put together 10 key branding tips to strengthen your brand.