Brand Strategy Basics Branding your business can be overwhelming, we’ve all been there. Where to begin? How to begin? In this post, I want to eliminate the branding overwhelm for you. The best way to approach branding your business is to think of it as a progressive journey. What you start with will progress and…
If you’re here, it means you’d like to build a luxe, premium brand, that attracts the ideal client, then avoid those 5 mistakes.
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Planning a business rebrand? This rebranding checklist updates all necessary areas, from website to marketing efforts.
What brand moodboards are actually used for and why you should have one for your business!
“Why does branding my business have to feel so fake and marketing-y?” Many first-time entrepreneurs notice pretty quickly that a lot of branding is fake, manipulative, or just about appearances… In a world where everyone's selling, branding your business can feel like an exercise in trickery. Bu
Want to build brand awareness and reach more people online? Use a mix of these nine strategies to build your brand image from scratch and strengthen it.
This simple 80/20 rule lends itself to many aspects of business and branding. Learn how to adopt this concept in your business.
Social Media Branding is essential when you are building your business. Learn all the Branding tips that will help you grow your business FAST!
If you’re in the process of DIY’ing your brand, or rebranding your existing business, chances are… you already have an idea of how you’d like your brand to look.
After working with over 40 small businesses to bring their brands to life, there are a few important lessons to know before embarking on developing your own brand. Consider this a quick crash course on branding your business with purpose. 1. DON’T have just one logo → DO have a range of logos One single logo won’t do your business any favours. Consider all of the various places your logo will need to exist. Sometimes it’s a shallow but wide website header, other times it's a tiny app icon. Havin
You're ready to get your business off the ground, but those early steps can feel like trying to find the light switch in a dark room…
You're ready to get your business off the ground, but those early steps can feel like trying to find the light switch in a dark room…
Shopping local is the reason I started blogging - I love wearing and decorating my home with handmade items, how about you? And I know I'm not the only one - there are a ton of
In today's competitive business world, marketing is essential to the success of any business. However, with so many marketing options available, it can be overwhelming to figure out where to start. Th
Learn how your small business can stand out in a saturated industry and differentiate itself from the competition.
If you’ve been contemplating taking the leap with a brand designer or agency, here are a few common scenarios some of our own clients experienced before they said, “Alright, it’s about time.”
Let’s get the facts straight, branding activities, such as designing your logo, building your website, or writing a mission statement, are not what creates your brand. Confused? This is because the brand itself lives inside the mind of the customers, so your business does not actually "create&q
Social Media Branding is essential when you are building your business. Learn all the Branding tips that will help you grow your business FAST!
