Gensler is a global architecture, design, and planning firm with 53 offices and 6,000+ professionals across the Americas, Europe, Greater China, and APME.

Customer Journey Maps can be visually expressed in a wide manner, but all of them are following a base and, on that, you can create more and more, depending which are your needs and can become very…

This month as we examine the customer experience lifecycle , there's no doubt that we'll ponder the marketer's most pressing, philosophical question -- when does a customer become a customer? Just as the 24-hour news cycle has impacted the way

There are leaders, followers, and…well people who just get in the way! Which are you? In business today, it takes leadership to build a business that consistently engages customers. If customers aren’t emotionally connected to your brand, through the experiences you provide, you will be vulnerable to offers and solicitations from your competitors. Such was…

You’re ordering swag for an upcoming outbound campaign. You find a vendor that looks great. Their buying exper

There’s been a lot written about the shift from companies focused on customer service and support to companies focusing on customer experience. Customer experience–or, more specifically, customer…

Customer journey map is a popular UX exercise that allows to discover a lot of insights about users. It depicts a holistic story of user's experience from initial interaction through engaging with product and becoming a loyal customer. Throughout the journey a designer can reveal more details such a

Frustrated with confusing, unorganized, complex, or antiquated antiquated user experience models, an experience designer at The Nerdery created the CUBI model.

We all know what Digital Transformation is; this integration of digital technology into all business areas is mainly to transform how our business operates and the value we deliver to our customers. It has been a while since digital transformation has been the subject of many business discussions, but the focus always remains on shaping […]

It’s no secret the success of an app is heavily dependent on the user experience. Everything from app store ranking, to onboarding, to load time can make or break a user’s experience within your app. If you’re not constantly learning and enhancing your app’s CX, user retention will plummet. What’s the difference between user experience

Moving from UX practitioner to innovation and thought leader is challenging. Skills from the user-centered design toolkit can make you successful in the transition.从用户体验从业者转变为创新和思想领导者是一个具有挑战性的过程。UX 실무자에서 혁신과 사고의 리더로 옮겨가는 것은 어려운 일입니다. É um desafio passar de praticante da experiência do usuário para líder em inovação e ideias inovadoras.UXデザインの担当者の立場から、業界におけるイノベーションとオピニオンリーダーの立場へ移行することには困難が伴うが、ユーザ中心設計のデザインツールキットから得られるスキルを身に付けることが、この移行プロセスに役立つ。Pasar de ser un profesional

With promotional pop-up travel booth One Telecommunications brings the brand experience to every corner of Albania.

If you want to grow your business, improving customer experience should be a priorities. Take a look at the statistics to help

Customer Experience Management surveys are deeply rooted in research. Understanding the types is crucial to the success of any CX plan.

Visually demonstrate how your customers are interacting with your business with this customer journey map timeline infographic

Customer Relationships: Marketing Podcast - Lars Birkholm Petersen, author and global director of business optimization services at Sitecore, explains how brands can use data to create connected customer experiences across channels. He shares insights from ...