See how the following brands created successful experiential activations with the help of experienced corporate vendors.

Icelandic-Danish artist Olafur Eliasson established his eponymous studio in Berlin in 1995; in the decades since, he and his team members have created a multitude...

periential marketing & brand activations offer an experience-focused approach to marketing. Learn how to make these campaigns work for you.

Writers tell a personal story to telephone callers in Australia for Penguin's Dial-A-Story

Facebook asked Clive to help showcase their brands, and mission to bring the globe closer together, to the world's largest gathering of women technologists.

NYC’s SoHo witnessed a burst of vibrancy last August with the opening of Color Factory, an interactive art museum intended Read More »

Need help? Got an Idea you want to bring to life? Need to elevate your brand or create that unforgettable experience? Get in touch with [email protected] MC² Headquarters Location:15 East Midland Ave., Ste 2BParamus, NJ, 07652Phone: 551-502-5000Fax: +551-502-5101 First Name(Required) Last Name(Required) Job Title Email(Required) Company Name Phone NumberMessage(Required)CAPTCHAPhoneThis field is for validation purposes and

Canadian architecture and design publication Azure has announced the winners of its 13th annual AZ Awards. This year's edition celebrates 26 winners, the most ever in the competition. Submissions were drawn from 53 countries and spread across 24 categories, with successful entries recognized...

Here’s how brands such as State Farm, Bacardi, and more incorporated their messaging and products into the New York music festival.

Novelty is the new big thing. 93% of consumers feel more connected to a brand and remember it after a unique experience. Although we all get lost in our digital devices for hours each day, people still crave the meaning gained from novel experiences.

In this article, we’ll dive deep into what experiential marketing is, how to best use brand activations for the greatest effect, ways to incorporate